Stacey Helfrich Marketing & Graphic Design

Marketing and Graphic Design Consultant  - September 2012 - Present

• Social media marketing – social media planning and weekly posting to Facebook

• Website maintenance – content writing and photo uploads to sites

• Newsletter creation – creative writing, client database maintenance for bi-weekly emails

• Business writing – press releases and editorial content

• Graphic Design (please see freelance overview and portfolio for details)

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North American Powertrain Components

Marketing Manager - March 2014 – July 2016

• Plan and implement marketing initiatives - creating a marketing plan and budget, medium booking, conceptualize and design of all advertisements

• Liaison with authorized dealers to collaborate on creating marketing campaigns

• Brand Management - responsible for target market analysis and establishing methods that create a cohesive brand for our company and in-house remanufactured products. Design all promotional material to support brands.

• Social media & online management - Responsible for the creation, content and maintenance of Facebook, Instagram and website for all NAPC & NADP brands

• Collaborate with sales team to create an action plan for customer acquisition and retention - newsletter content writing, thank you cards, mailers, survey creation, contests, etc

• Graphic design - collaborate and create print advertising, flyers, signage and online marketing

• Tradeshow liaison - book booth space for national and international tradeshows, plan booth layout, source and order promotional material and prep all necessarily documentation

• Event Coordinator - liaison for external events, booking, set up and working the events

• President of the “Black Smoke Mafia” social committee - monthly meetings to come up with fun team building initiatives and events

 

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Carrington Group of Companies

Marketing Coordinator - November 2007 – March 2012

• Creation of sales materials – specification sheets, maps, flyers, sales centre information boards and all other collateral for sales team

• Coordination of showhome maintenance - cleaning, lights, etc

• Ad creation - conceptualization to ad layout for print, radio, video, signage and online advertising

• Ad booking and sourcing mediums

• Marketing plan and budgeting – monthly reporting of budget and regular updates to schedule

• Part time work in showhomes as a sales assistant – helping customers with their home buying process

 

C Wilde Designs Inc  

Design Assistant -  September - November 2007

• Aided in showhome set-up – measurements of spaces, decoration and cleaning

• Filing and clerical work ​



SUBtitles Bookstore
Sales Associate - Edmonton, AB February-April 2007
• Assisted customers
• Worked with consignment database



Bos Taurus Livestock Limited
Farm Hand - Summer 2004, 2005, 2006
• Operated heavy machinery; seeding, rolling, haying, combining
• Assisted with farm chores; feeding livestock
• Landscaping assistant

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